E-Commerce 101

How important is having quality product image?

9:36 AMBlossom Footwear Official Blog

High quality product images is very important when it comes to selling online. Your product images will either encourage or discourage your customers from making a purchase.

Unlike a brick and mortar store, your customers cannot touch, feel and determine the quality of the product. They are relying on your description about the product and the images that you associate with it. Without a good quality image, your visitor will most likely loose interest not only in your product, but also at your web site. Always keep in mind that images draws our eyes and attention to the product that we are trying to sell.

You've already spent so much time and invested so much money in creating and marketing your e-commerce site. Why not take that final step and provide a higher quality image? There are a lot of sources out on the web that will teach you how to light your subject in order to get a good crisp image. Just type in the key words such as "product photography" or "product photography lighting." You'll be amazed at some of the ingenuity that people comes up with.

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